BUILDING YOUR BRAND

WHAT YOU PUT OUT THERE IS EVERYTHING.

Cannabis is serious business. We welcome the opportunity to design and launch logos, websites, merchandise, and packaging for clients in the Cannabis industry.

For Growers, we offer the opportunity to brand products that will be sold at the retail level.

We’re fascinated with Consumer Behavior (what sells and why) and we put our skills to good use creating visual interest every step of the way - from packaging to point of purchase.

We design packaging solutions to help products stand out in a crowd.  Our sources include Window Pane Mylar, Glass, Aluminum, Tin, and Pressed Cardboard, among others.

For Retailers, we offer the opportunity to build credibility in an industry that is positioned for positive future growth. 

From loyalty cards to papers, grinders, t-shirts, and mugs, we help build loyal client relationships with swag and merchandise that your audience can keep.

We strive to set cannabis professionals apart in the market.  Your brand is more than a mark or a logo - it is an experience and a way of doing business.

We’ll help you map out a game plan that reflects the roots of your business while pairing it to your audience.

GETTING CREATIVE

Focus:  Uptown Growlab

Uptown Growlab is probably best known for their series of educational videos.   Jay Kitchen had established a loyal following with the success of his coffee table book "The Kitchen".

With over 200,000 loyal followers on Facebook alone, Jay needed to take his former site and brand, to the next level.

For the logo, the goal was to keep his existing color palette of black and gold, and keep his former mark (which was a crown).

We created a crown that featured a leaf built into the center, added some vintage script, built in some gold-leafing and found ourselves with an office full of people saying "we need that on a shirt".

We knew that the next step was to make sure we created some wearable gear that looked good, was from quality materials, and would appeal to both men and women.

The first shirt was a smashing success.

In keeping with Uptown Growlab’s marketing needs, we created a serious of promotional products to help build brand loyalty.

Our most popular product was the limited run stainless steel travel mug, “Calm in the Chaos”… a cast of characters surrounding the Uptown Growlab Cannabis Crown.

That artwork eventually landed on t-shirts, hoodies, and a ceramic mug.

ONLINE

For the Uptown Growlab LIVE! website, we had some creative freedom.

This wasn't just any website - there was a lot going on.  And while we're known for our style of clean design, we are certainly not opposed to getting busy and having a little fun with it.

We created a landing page with scenes from New York City as a background and used both traditional nagavtion in the form of a Nav Bar across the top, as well as created some "cloud" navigation below a custom branded Uptown Growlab plane flying over Manhattan.

Part of Jay’s audience has been around since his first book, “The Kitchen”. We wanted to recognized some of them by personalizing the landing page. For that, we created a custom “ARRIVALS” board with some of their names prominently displayed.

The board was a hit. We helped create “bragging rights” for visitors which brought them back to the site more often - along with their friends.

KEEPING IT PROFESSIONAL

FOCUS:  MJBA

MJBA is known for being the voice of the Legal Marijuana Industry.  It offers a variety of digital content in addition to a series of membership options.

We created a series of Membership Credentials that can be used in digital media, print, and offered as a plaque to identify membership in partner businesses.

The goal was to create something professional and visually effective.